Like many small businesses, our journey started at the kitchen table. Early in 2021 we began brainstorming ideas for a family run business.

We arrived at coffee roasting - the intriguing craft side of it, our family love for espresso, and the growth of specialty coffee in Scandinavia over the past 10 years all contributed.

Our first finding was that many coffee roasting businesses fail because they lack the starting capital for a high-quality roasting machine. Great roasting lays the foundation for satisfied customers. “Let's not cut that corner” we reasoned.

With our entrepreneurial spirit influencing us we asked ourselves: “Why spend 1,000,000 SEK to buy a premium roasting machine? How hard can it be to build one ourselves?”

So Martin, the mechanical engineer, sat down and started researching roast machine construction while Einar started learning the first principles about roast control.

The moment this work began, something clicked - a potential was released. The right people found us, the right competencies connected, and suddenly we were in motion in ways we had never planned for.

After the first phases of prototyping, the conviction that we had something real to contribute - specifically regarding global sustainability and energy challenges - solidified.

We got in touch with Swedish innovative authorities where startups compete to secure funding. NORDRE won, and we have since won public innovation funding on four subsequent occasions with the latest coming from the Swedish Governmental Energy Authority - an unusual feat that we are proud of.

With the much appreciated help of our project partners and a lot of hard work, we managed to bring the first production machine to life in our basement!